{ "objects": [{ "title": "Encouraging Ethical Behaviour through Design: A design process", "creator": "Mallaa A. Alamoudi", "date": "2016", "description": "The phrase social responsibility appears with the word design because of the visual\npower of design to publicize information and knowledge. Design and social responsibility is a\ncontroversial topic in the filed of graphic design because some designers prefer to stay neutral\ntoward social topics around them while other designers encourage utilizing the visual power of\ndesign to solve and promote social issues for the purpose of change. Above all, Design and\nsocial responsibility is usually limited by three areas: green design, designing for charitable\norganizations and reframing from designing for companies that either through the process or\nfrom their final product do harm to people. In my design work, supported by the investigation\nof the operational terms of the problem, the articulation of the research question and objectives,\nthe introductory sketching phase, the visual research, the design approaches and the user testing\nfeedback demonstrate a design process that can be utilized by others in the practice of design to\nbe more socially responsible. The findings and outcomes of this research aim to create a\npractical guide for designers, design students and individuals interested in the filed of design and\nsocial responsibility.", "subject": "Design; Social change", "type": "Master's Thesis", "language": "en", "rights": "© Mallaa Alamoudi, 2016", "object_location": "https://yorkspace.library.yorku.ca/bitstreams/dffbe1b4-227f-4958-8014-bbc1402f65a7/download", "reference_url": "/team2/items/etd_0001.html" }, { "title": "Handcraft as a Rhetorical Prop: An Investigation into What Handcraft Techniques Offer the Discipline of Graphic Design.", "creator": "Saskia van Kampen", "date": "2014", "description": "This thesis paper examines how handcraft (making an item by analog means using specific materials)\ncan be a compelling rhetorical tool for graphic designers to harness. Contrasting handcraft techniques\nwith computer graphics software “unsettles” rote graphic design practices. The meaning that\nlies in the physical act of making, the materials that are used and the contexts with which particular\nhandcrafts are associated can support, as well as carry, visual rhetoric in design works.\nAn analysis of the unconventional handcraft work produced by Stefan Sagmeister (USA), Mathias\nAugustyniak and Michaël Amzalag of M/M (Paris) (France), Marian Bantjes (Canada), and by this\nauthor (specifically, a design book produced in tandem with this paper) is used to demonstrate how\ncomplex meanings contained within handcrafts can be revealed and used in graphic design. The\ncombination of handcraft and digital techniques enables designers to interweave the disparate social,\nphysical and material qualities of the two processes into their work. In this way the work engages in\ndisciplinary and societal discourse.", "subject": "Handicraft; Visual communication; Graphic arts—Social aspects", "type": "Master's Thesis", "language": "en", "rights": "© Saskia van Kampen, 2014", "object_location": "https://yorkspace.library.yorku.ca/bitstreams/4968ded7-7187-4457-bc65-d7a1ad1f9236/download", "reference_url": "/team2/items/etd_0002.html" }, { "title": "La typographie à l'ère postmoderne", "creator": "Alexandra Aïn", "date": "2018", "subject": "Postmodernism; Graphic arts—History—20th century; Visual communication", "type": "Doctoral Dissertation", "language": "fr", "object_location": "https://theses.hal.science/tel-02002050v1/document", "reference_url": "/team2/items/etd_0003.html" }, { "title": "Building Character through Type", "creator": "Eli Marco Hall", "date": "2011", "description": "Typography, the art of designing with type began in the West around 1455 when\nJohannes Gutenberg perfected the craft of printing from individual pieces of type.\nTypography is the graphic designer’s domain. It is the vehicle that clearly communicates\na message. The expectations of designers are increasingly broadened, and as a result less\ntime is given to understanding the craft. In my professional experience typography has\nbroken down into five specific categories: calligraphy, hand lettering, type design, print\ndesign and digital design. Calligraphy is the art of writing, while hand lettering is the art\nof crafting specific characters for a particular goal. Type design is the creation of an\nalphabet including all of its characters numbers and glyphs. Print design ranges from\nmovable type to any type where the intended output is print, whereas digital design has\nbeen created specifically for digital use. Today’s designers are exposed to digital type\nfrom the beginnings of their educations. The lack of working, creating and experiencing\ntype in the physical realm combined with the access to thousands of poorly designed\ntypefaces has muddied the understanding of type. In this work, my intent is to expand\nmy knowledge of typography through hand lettering combined with site-specific\ninstallations. Within the field of graphic design, typography is the most important\nelement and the hardest to master, therefore it is imperative to learn type through a\ntactile process. The information you receive through a physical relationship is\nsubstantially different than the insight you would receive through an abstract experience.", "subject": "Visual communication; Lettering; Calligraphy; Graphic design (Typography)", "type": "Master's Thesis", "language": "en", "rights": "Copyright by Eli Marco Hall 2011\rAll Rights Reserved", "object_location": "https://mountainscholar.org/bitstreams/b732e985-79c9-46aa-bd75-9a6796f4d381/download", "reference_url": "/team2/items/etd_0004.html" }, { "title": "Reflip Type: Developing Visual Strategies for Teaching Typography to Collegiate Students with Dyslexia", "creator": "Brittany Strozzo", "date": "2021", "description": "In educational facilities today, the approaches to teaching typography to college\nstudents with dyslexia are limited. This thesis provides a research-based pedagogy for\nteaching typography to students in a way that accommodates the visual, processing,\nand auditory differences present in students with dyslexia. Through the analysis of\nthe learning disability itself, existing material for graphic designers with dyslexia, and\ncurrent accessibility standards for those with dyslexia, this thesis offers a practical\nsolution to provide a more balanced learning experience for all students, especially\nthose with dyslexia. The aim of this study was to examine the current graphic design\nstandards and refocus and modify them for ease of readability for all individuals,\nespecially those with dyslexia.", "subject": "Visual communication; Graphic design (Typography); Graphic arts; Dyslexia", "type": "Master's Thesis", "language": "en", "rights": "© 2021 Brittany Strozzo", "object_location": "https://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1816&context=masters", "reference_url": "/team2/items/etd_0005.html" }, { "title": "Some Visual Elements in Typography: A Study Using Original Works", "creator": "Penny Dorfman", "date": "1978", "subject": "Graphic design (Typography); Lettering; Visual communication; Education", "source": "Iowa State University Digital Repository", "type": "Master's Thesis", "language": "en", "rights": "© 1978 Penny Dorfman", "object_location": "https://dr.lib.iastate.edu/bitstreams/ae74f51d-298a-4eaf-9930-d7553c5aacdc/download", "reference_url": "/team2/items/etd_0006.html" }, { "title": "Tipografia pintada no Centro do Rio de Janeiro", "creator": "Vinicius Freitas da Silva Guimarães", "date": "2011", "description": "Esta pesquisa tem como objetivo analisar a tipografia pintada no centro da cidade do Rio de Janeiro. A escolha da área de pesquisa busca mensurar a importância da pintura manual como técnica de produção de elementos tipográficos na paisagem urbana de um bairro central de uma grande cidade, bem como a situação atual do ofício dos pintores de letras, principais responsáveis pela sua produção. Foi realizado um levantamento fotográfico extensivo por toda área, assim como uma série de entrevistas com os pintores. Uma revisão bibliográfica buscou identificar onde outros trabalhos dessa natureza são contextualizados à luz da teoria do design, principalmente através da investigação do vernacular como categoria analítica. Foram buscadas referências históricas relacionadas ao ofício da pintura de letras, a fim de comparações com o discurso dos pintores atuais, do qual foram apropriados elementos que, juntamente com a teoria do design e da tipografia, foram utilizados para a construção de um sistema de análise, que incluiu entre suas diretrizes a produção de dados quantitativos que permitam identificar os recursos mais recorrentes que constituem a linguagem gráfica pesquisada.", "subject": "Graphic design (Typography); Rio de Janeiro (Brazil)--History; Graphic arts; Painted signs and signboards", "source": "Universidade do Estado do Rio de Janeiro", "type": "Doctoral Dissertation", "language": "pt", "object_location": "https://www.bdtd.uerj.br:8443/bitstream/1/9091/1/Vinicius%20Freitas%20da%20Silva%20Guimaraes_parcial.pdf", "reference_url": "/team2/items/etd_0007.html" }, { "title": "The \"New\" new typography?: A Critical view of the state of typography", "creator": "Joseph DiGioia", "date": "1995", "subject": "Graphic design (Typography); Graphic arts; Graphic arts—History—20th century; Lettering; Visual communication", "source": "RIT Digital Institutional Repository", "type": "Master's Thesis", "language": "en", "rights": "© 1995 Joseph A DiGioia", "object_location": "https://scholarworks.rit.edu/context/theses/article/7258/viewcontent/JDiGioaThesis05_1995.pdf", "reference_url": "/team2/items/etd_0008.html" }, { "title": "Pliant type: Development and temporal manipulation of expressive, malleable typography", "creator": "Peter Cho", "date": "1997", "description": "Text is not limited to static presentation in digital communication. Past research into temporal typography has focused on changing the size, orientation, color, and position of typographic forms while keeping the letterforms themselves intact. This thesis proposes pliant type as an area of study within temporal typography in which letterforms are malleable shapes which can move in expressive ways. This thesis presents a shape representation for type which allows the manipulation of typographic shapes on a basic level. Two shape representations have been imple-mented: outline and skeletal. In pliant type design experiments, letterforms are created using a shape builder. These shapes then are manipulated through interaction with the user and with computational engines. Pliant type suggests new ideas for expressive visual communica-tion. The research contributes to a broader understanding of temporal typographic design.", "subject": "Graphic design (Typography); Visual communication; Lettering", "source": "Massachusetts Institute of Technology", "type": "Bachelor's Thesis", "language": "en", "rights": "© 1997 MIT\nAll rights reserved", "object_location": "https://dspace.mit.edu/bitstream/handle/1721.1/10553/37949360-MIT.pdf?sequence=2&isAllowed=y", "reference_url": "/team2/items/etd_0009.html" }, { "title": "Developing a practice-led framework to promote the practise and understanding of typography across different media", "creator": "Joyce Sheau Roei Yee", "date": "2006", "description": "This study presents a pedagogic framework that offers a new approach, structure and content for the teaching, understanding and application of typography in cross-media communication environments. Current theory and vocabulary used to describe typographic practice and scholarship are based on a historically print-derived framework. As yet, no new paradigm has emerged to address the divergent path that screen-based typography has taken from its traditional print medium. This study argues that the current model of typographic education is unable to provide design students with appropriate models, concepts and grammar to explore the potential of typography in screen-based media. Hence, a re-evaluation of the current framework is proposed in order to develop new approaches that will reduce misappropriation of typographic principles and aesthetic values in screen-based media.\n\nThis study is composed of three research stages. Stage One (consisting of a literature and design application review) was used to develop an understanding of the current typographic application in screen-based media. Stage Two (consisting of a questionnaire survey and in-depth interviews) was used to investigate the relevance of current typographic knowledge in relation to screen-based media. Additionally, this stage helped identify critical issues surrounding current and future typographic practice. Findings from Stages One and Two were used as a basis to develop a new framework. This framework was subsequently tested and refined in Stage Three through action research projects (with Graphic and New Media design students) and peer reviews (with design educators and professional practitioners). The final framework consists of six key attributes: an integrated model of knowledge, cross-media skills, cross-disciplinary influences, it is communication-focused, flexible and adaptable. It reflects a future model of a convergent media, not a continued separation of print and screen. This framework consists of two distinct areas of knowledge: Global Skills (Form, Content, Expression and Context) and Specialist Skills (Hyper-textuality, Interactivity, Temporality and Usability).\n\nIt is concluded that the approach and knowledge-base used to teach typography must be modified to reflect the challenges posed by media convergence, where transferable global skills are emphasised across a range of media. Typography's knowledge base has to be expanded to include specialist skills derived from technological and social changes in communication technologies. The principal contributions of the study are: the identification of transferable global typographic skills; the introduction of specialist design skills required for effective cross-media type application; presentation of an integrated model of typographic knowledge and practice; a curriculum guide aimed at helping design educators plan and deliver typography in graphic and multimedia programmes, strategies and approaches to help designers remediate their print-derived knowledge and lastly, as a subject reference guide for visual communication design students.\n\nThe framework is not offered as an absolute representation of western-based typographic knowledge for cross-media application but instead should be considered as a signpost to help understand the current transition of knowledge between print and screen. Additionally, this framework has been developed and tested within a single educational environment. As a result, variations in teaching and learning styles were not taken into account. Audiences are urged to treat the framework as a 'work-in-progress' model that can be refined through additional field-testing in other educational environments. And finally, the application of the framework within a professional practice environment would require a comprehensive review of practice-based concerns and a further simplification of the framework.", "subject": "Graphic design (Typography); Graphic arts—Social aspects; Graphic arts—History—20th century", "source": "Northumbria Research Link", "type": "Doctoral Dissertation", "language": "en", "rights": "© Joyce Sheau Roei Yee", "object_location": "https://researchportal.northumbria.ac.uk/ws/portalfiles/portal/177390025/JoyceYeeThesisUNN", "reference_url": "/team2/items/etd_0010.html" }, { "title": "Developing an Arabic Typography Course for Visual Communication Design Students in the Middle East and North African Region", "creator": "Basma Almusallam", "date": "2014", "subject": "Visual communication; Graphic arts—Social aspects; Graphic design (Typography)", "type": "Master's Thesis", "language": "en", "object_location": "https://etd.ohiolink.edu/acprod/odb_etd/ws/send_file/send?accession=kent1397011962&disposition=inline", "reference_url": "/team2/items/etd_0011.html" }, { "title": "A Study on the Visual and Verbal Languages of Typography", "creator": "Ellyn Duncan", "date": "2020", "description": "It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal languages of typography can affect the first impressions of a particular design.", "subject": "Graphic design (Typography); Visual communication; Graphic arts—Social aspects", "source": "Georgia Southern Commons", "type": "Master's Thesis", "language": "en", "rights": "© 2020 Ellyn Duncan", "object_location": "https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=3337&context=etd", "reference_url": "/team2/items/etd_0012.html" }, { "title": "Typeface design for a Thai context: An English typface with Thai stylistic considerations", "creator": "Napawan Sawasdichai", "date": "1999", "subject": "Graphic design (Typography); Visual communication", "source": "RIT Digital Institutional Repository", "type": "Master's Thesis", "language": "en", "object_location": "https://repository.rit.edu/cgi/viewcontent.cgi?article=5742&context=theses", "reference_url": "/team2/items/etd_0013.html" }, { "title": "Fetishising language: typography and postfeminism in late capitalism", "creator": "Manuela (Ella) Louise Egidy", "date": "2021", "description": "The mechanical embodiment of language, typography is always a re-presentation, form\nwhose meaning is acquired through preconceptions and prior understandings; its\noverwhelming physical presence is pervasive. If language, to some degree, is involved in the\nformation of the subject, I aim to demonstrate the role typography plays in the formation and\nre-formation of subjectivities within the realm of consumption in late-capitalist societies.\nThis research emphasises Marxist feminist standpoints in order to study typography\nin its commodity form. Undertaking a critical analysis of typography and the context in which\nit has been marketed and sold, I intend to problematise the fetishisation of language and\ninterrogate its sociomaterial relations as expressions of commodity feminism within a\npostfeminist landscape. This thesis takes as its object of study not only the letterforms in\nquestion, but also the conditions in which they are produced, as well as the assumed\nintentions of the producers. A distinct focus on typography is necessary to understand the\nways in which one’s constitution is shaped through messaging received in a commodified\nenvironment. Further to the image of the letterform this research also studies the materials\ndeployed to give these letters form, specifically within a visual merchandising environment,\nto understand how these materials further intensify the message. In highlighting the\nperformative gestures of typography and language through a critical study, this research\naims to situate contemporary typographic practice within a broader field of cultural critique", "subject": "Graphic design (Typography); Socialist feminism; Capitalism and mass media", "type": "Master's Thesis", "language": "en", "object_location": "https://research-repository.rmit.edu.au/ndownloader/files/50764833", "reference_url": "/team2/items/etd_0014.html" }, { "title": "Tipografía y jazz : la relación visual entre las portadas de discos de jazz y sus subgéneros : un análisis exploratorio y descriptivo de los tipos de letra utilizados en las portadas de discos de jazz y su correspondencia con sus subgéneros", "creator": "Diego Alberto González Martinez", "date": "2024", "description": "Este estudio analiza la correspondencia entre las características morfológicas y estilísticas de los tipos de letras utilizados en las portadas de discos de jazz y las principales cualidades sonoras y culturales de sus subgéneros musicales. Se adoptó un enfoque exploratorio y descriptivo que abarcó el análisis de portadas representativas de siete subgéneros: Swing, Bebop, Hard Bop, Cool Jazz, Free Jazz, Jazz Fusión y Smooth Jazz. Cada subgénero fue conceptualizado mediante la identificación de tres características clave, derivadas de una revisión de literatura especializada y fuentes oficiales, que describen sus atributos sonoros y emocionales. Estas características fueron contrastadas con elementos tipográficos como morfología, peso, estilo y contexto histórico, evaluando si las decisiones visuales reflejan las particularidades culturales y estilísticas de cada subgénero. La metodología incluyó una revisión bibliográfica, análisis visual de portadas y categorización de patrones tipográficos en relación con atributos sonoros específicos. Los resultados revelan una ausencia de correlación directa entre las tipografías y los subgéneros, lo que sugiere una desconexión entre la identidad visual y sonora del jazz. Este hallazgo destaca la influencia de tendencias históricas y culturales amplias en las elecciones tipográficas, en lugar de una representación específica de cada estilo musical. El estudio concluye subrayando la importancia de un enfoque más consciente en el diseño tipográfico para reforzar la narrativa visual y cultural del jazz, promoviendo una representación gráfica más coherente con sus múltiples subgéneros.", "subject": "Graphic design (Typography); Visual communication; Jazz", "type": "Bachelor's Thesis", "language": "es; en", "object_location": "https://repositorio.uchile.cl/bitstream/handle/2250/202816/tipografia-y-jazz.pdf?sequence=1&isAllowed=y", "reference_url": "/team2/items/etd_0015.html" }, { "title": "Architecture and Typography: The Space Beyond the Text", "creator": "Adam Mackenzie Smith", "date": "2011", "description": "This thesis considers the design of a combined industrial printing and publishing house as a semi-public institution. The site is in Halifax, Nova Scotia. The institution includes a bookstore, archive, studio, book conservation facility, and guest rooms, in addition to printing and publishing. Research included relevant literature, an applied course in typography, and a working visit to Gaspereau Press. The way program elements are brought together and overlap relates to the formal strategies of spatial organization in typography. The design as a setting for human activity relates to the relationship between text and content in the activity of reading. The simultaneous presence of the practical and the creative in the practice of architectural design is also explored in relation to typographic practice. The intention is to clarify both the object of design and the practice of design in comparison to both aspects in typography. This then further clarifi es the relation of the program to the built work.", "subject": "Graphic design (Typography); Architecture; Space (Architecture)", "type": "Master's Thesis", "language": "en", "rights": "© Copyright by Adam Mackenzie Smith, 2011", "object_location": "https://dalspace.library.dal.ca/bitstream/handle/10222/13369/Smith_Adam_MArch_ARCH_Apr_2011.pdf?sequence=5&isAllowed=y", "reference_url": "/team2/items/etd_0016.html" }, { "title": "Typographic emphasis of headings: Methods of typographic emphasis to assist with search of unfamiliar and familiar text", "creator": "Claire Timpany", "date": "2018", "description": "Readers use headings to understand the structure and content of a text, and to locate information. Readers understand the structure of a text by building an understanding of the structure of the content through developing relationships between the sections of content. Headings assist readers with both their comprehension of text as well as assisting them with recall of the content. Headings provide signals to readers to aid navigation of a document by indicating the structure of topics. This helps readers locate information either by signalling unfamiliar content or by providing markers that support recall of where information appears in a familiar text. The importance of headings is known; however, little research exists to indicate how these organisational features should be presented visually. This research was undertaken to address that gap in understanding. Five studies were carried out to investigate which heading emphasis methods are most easily identified within a passage of text and which methods best assist readers when searching through text. An initial survey of current practice showed six main methods for emphasising headings, often used in combination to create stronger emphasis. The survey also revealed that the same publication frequently presents headings inconsistently across print and digital formats. These findings helped determine which emphasis methods were included in the paired comparison studies. Three paired comparison studies were then conducted to establish which typographic emphasis methods are most easily identified within a passage of text. Seven individual emphasis methods were compared in print and on screen, followed by comparisons of five combined emphasis methods in both media. These studies found that methods with the greatest visual weight were most easily identified. The most easily identifiable heading styles were then evaluated in search tasks to determine which of four heading styles offered the most help when readers searched for answers in screen-based text. The research showed that headings created by combining two emphasis methods are more distinct from the surrounding body text. These clearer headings are more useful when readers search for information, whether the text is new to them or already familiar. When bold is paired with either increased size or a sans serif typeface, readers are able to locate information more quickly and accurately, regardless of their familiarity with the document.", "subject": "Visual communication; Layout (Printing); Graphic arts", "source": "Research Commons at the University of Waikato", "type": "Doctoral Dissertation", "language": "en", "rights": "Copyright Statement: The digital copy of this thesis is protected by the Copyright Act 1994 (New Zealand). The thesis may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use: Any use you make of these documents or images must be for research or private study purposes only, and you may not make them available to any other person. Authors control the copyright of their thesis. You will recognise the author’s right to be identified as the author of the thesis, and due acknowledgement will be made to the author where appropriate.You will obtain the author’s permission before publishing any material from the thesis.", "object_location": "https://researchcommons.waikato.ac.nz/bitstream/handle/10289/12091/thesis.pdf?sequence=4&isAllowed=y", "reference_url": "/team2/items/etd_0017.html" }, { "title": "On the origin of patterning in movable Latin type : Renaissance standardisation, systematisation, and unitisation of textura and roman type", "creator": "F.E. Blokland", "date": "2016", "subject": "Graphic design (Typography); Roman type; Printing--Italy--History--Origin and antecedents", "source": "University of Leiden", "type": "Doctoral Dissertation", "language": "nl; en", "rights": "Licence agreement concerning inclusion of doctoral thesis in the Institutional Repository of the University of Leiden", "object_location": "https://scholarlypublications.universiteitleiden.nl/access/item%3A2915023/view", "reference_url": "/team2/items/etd_0018.html" }, { "title": "Tipografia como elemento arquitetônico no Art Déco paulistano: uma investigação acerca do papel da tipografia como elemento ornamental e comunicativo na arquitetura da cidade de São Paulo entre os anos de 1928 a 1954", "creator": "José Roberto D'Elboux", "date": "2013", "description": "A dissertação tem como objetivo aprofundar o conhecimento sobre o uso da tipografia como elemento arquitetônico na cidade de São Paulo, particularmente em edificações de estilo Art Déco, de 1928 a 1954, demonstrando como a tipografia arquitetônica estabeleceu uma nova relação, não apenas limitada ao edifício em si, mas também com a paisagem urbana e seus habitantes, acompanhando os avanços das relações comerciais, da indústria da informação e do entretenimento durante esse período. A partir da seleção de uma amostra significativa de exemplares de tipografias arquitetônicas nominativas, foi desenvolvida uma série de análises, através de um embasamento teórico, fornecido por uma ampla revisão bibliográfica. Como resultado, foi possível verificar que o estilo Art Déco, de grande penetração na arquitetura da cidade de São Paulo no período estudado, se valeu da tipografia de uma maneira particular, conseguindo com isso promover em várias ocasiões uma relação integral dela com a arquitetura. Também foram encontrados indícios de que a reprodução de um determinado desenho de letra, presente em várias edificações no centro da cidade, pode ter se originado a partir de sua utilização no edifício do antigo Banco de São Paulo. Outros indícios apontam ainda para o possível surgimento desse desenho de letra, a partir da instrumentalização do alfabeto escrito manualmente, utilizado nas pranchas dos projetos desenvolvidos pelo escritório do arquiteto Álvaro Botelho, autor do Edifício Banco de São Paulo.", "subject": "Graphic design (Typography); Art deco (Architecture); Architecture--Brazil--São Paulo--History--20th century", "type": "Doctoral Dissertation", "language": "pt", "rights": "Autorizo a reproucao divulgacao total ou parcial deste trabalho, por qualquer meio convencional ou electronico, para fins de estudo e pesquisa, desde que citada a fonte.", "object_location": "https://www.teses.usp.br/teses/disponiveis/16/16134/tde-10092013-093443/publico/DELBOUX_J_R_ME.pdf", "reference_url": "/team2/items/etd_0019.html" }, { "title": "Letterforms, cultural forms : the interplay between graphic design, western culture and communications technologies since mid-century", "creator": "Stephanie Zelman", "date": "1999", "description": "Beginning with an understanding ofthe aesthetic and idealism of modem design, this thesis discusses the interrelationship betWeen culture, teehnology and graphie design since mid-century. A review of the rise of posanodem critique, particularly as expressed through digital technologies, demonstrates how cultural shifts and developing communications technologies work in tandem ta influence the emergence of visual systems. By revealing several underlying premises of modemity. it is shawn that the linearity of modem design is a biased and limited theory of vision. This argument is reinforced by contrasting the modem conception of direct communication with alternative design praetices that encourage readers ta play a more active role in the inœrpretation of a message. However, the thesis ultimately retums to the fundamental principles of modemism ta suggest that certain tenets of modemist thought should net be jettisoned 50 quicldy. simply because digitization encourages open-ended viewing experiences.", "subject": "Graphic arts—Social aspects; Visual communication; Modernism (Art)--Influence", "source": "ProQuest Information and Leaming", "type": "Master's Thesis", "language": "en", "rights": "The author bas granted a 000-exclusive licence allowing the National Library ofCanada to reproduce, loan, distnbute or sell copies ofthis thesis in microform, paper or electronic formats. The author retains ownership ofthe copyright in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission.", "object_location": "https://escholarship.mcgill.ca/downloads/cj82k913f.pdf", "reference_url": "/team2/items/etd_0020.html" } ] }