PDF
A Study on the Visual and Verbal Languages of Typography Item Info
- Title:
- A Study on the Visual and Verbal Languages of Typography
- Author:
- Ellyn Duncan
- Committee Member:
- Jason Murdock; Celine Manoosingh; Bradley Sturz
- Date Created:
- 2020
- Abstract:
- It takes a person 0.05 seconds to form a first impression of something new. While first impressions are quick and surface level, they are generally important in the lasting impression developed by the individual. I believe graphic designers have the ability to manipulate the first impression of their work by using the different languages of typography to command the attention of an audience and direct a planned impression. Through the testing and research of this thesis study, I aim to provide examples of how people share common responses and interpretations of visual elements and show that the visual and verbal languages of typography can affect the first impressions of a particular design.
- Subject:
- Graphic design (Typography) Visual communication Graphic arts—Social aspects
- Language:
- en
- Source:
- Georgia Southern Commons
- Identifier:
- etd_0012
- Type:
- Master's Thesis
- Grantor:
- Georgia Southern University
- Degree Level:
- Masters
- Degree Discipline:
- Fine Arts
Attribution
- Citation:
- "A Study on the Visual and Verbal Languages of Typography", Team 2: Electronic theses/dissertations (ETDs), Center for Digital Inquiry and Learning (CDIL), https://info663-fa25.github.io/team2/items/etd_0012.html
Rights
- Rights:
- © 2020 Ellyn Duncan