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Letterforms, cultural forms : the interplay between graphic design, western culture and communications technologies since mid-century Item Info
- Title:
- Letterforms, cultural forms : the interplay between graphic design, western culture and communications technologies since mid-century
- Author:
- Stephanie Zelman
- Committee Member:
- Will Straw (Supervisor)
- Date Created:
- 1999
- Abstract:
- Beginning with an understanding ofthe aesthetic and idealism of modem design, this thesis discusses the interrelationship betWeen culture, teehnology and graphie design since mid-century. A review of the rise of posanodem critique, particularly as expressed through digital technologies, demonstrates how cultural shifts and developing communications technologies work in tandem ta influence the emergence of visual systems. By revealing several underlying premises of modemity. it is shawn that the linearity of modem design is a biased and limited theory of vision. This argument is reinforced by contrasting the modem conception of direct communication with alternative design praetices that encourage readers ta play a more active role in the inœrpretation of a message. However, the thesis ultimately retums to the fundamental principles of modemism ta suggest that certain tenets of modemist thought should net be jettisoned 50 quicldy. simply because digitization encourages open-ended viewing experiences.
- Subject:
- Graphic arts—Social aspects Visual communication Modernism (Art)--Influence
- Language:
- en
- Source:
- ProQuest Information and Leaming
- Identifier:
- etd_0020
- Type:
- Master's Thesis
- Grantor:
- McGill University
- Degree Level:
- Masters
- Degree Discipline:
- Communications
Attribution
- Citation:
- "Letterforms, cultural forms : the interplay between graphic design, western culture and communications technologies since mid-century", Team 2: Electronic theses/dissertations (ETDs), Center for Digital Inquiry and Learning (CDIL), https://info663-fa25.github.io/team2/items/etd_0020.html
Rights
- Rights:
- The author bas granted a 000-exclusive licence allowing the National Library ofCanada to reproduce, loan, distnbute or sell copies ofthis thesis in microform, paper or electronic formats. The author retains ownership ofthe copyright in this thesis. Neither the thesis nor substantial extracts from it may be printed or otherwise reproduced without the author's permission.